Google's new 'mobile friendly' update

29 March 2015 2 comments
Google's new 'mobile friendly' update

Google have announced they will be factoring in whether or not your website is ‘mobile friendly’ and rank accordingly in a new mobile friendly update.

This could potentially mean that if your site is currently ranking well but is not mobile friendly, you could start to see a drop off in the not too distant future.

According to the announcement on its Webmaster Central blog, Google said:

Starting april 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Essentially, the reason for this update is to ensure that your site, and therefore its content, can be viewed at multiple resolutions without the user experience being impacted.

These aren’t the first moves Google have made in relation to mobile search – in actual fact, they are currently factoring in indexed Android mobile apps in your search results (if the app has a web counterpart), if you’re signed in to Google and have the app installed.

How do I know if my website will be affected?

The easiest way to check whether your site is mobile friendly is to enter your URL over at Google’s Mobile Friendly Test.

It will check things such text size, mobile viewport settings, and content widths in order to ascertain whether your site is optimised for mobile.

Vital Works can help!

If your website fails the test or is not optimised for mobile, you may want to consider defining a mobile strategy so that your site isn’t left by the wayside when the new search signals come into play in April.

Responsive web design is something Vital Works have a lot of experience in. We believe all new websites should be built to be responsive and we have also retro-fitted responsive frameworks in the past.

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  • So Google is shaping the digital landscape yet again! I personally think it’s a good thing seeing as the majority of people use their mobiles to surf the web these days.

  • What if people can’t afford a full on responsive site? Google are penalising people with limited marketing budget…

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